Kennesaw, Ga. – Seeking to deliver its customers’ brand images to the market exactly as intended, Macaran, a label printer based in Cohoes, NY, takes its role as “brand custodian” very seriously. The company, who produces labels for the spirits, craft beer, beverage, food, health/medical, and durables markets, was increasingly challenged by its customers to produce 11, 12, and even 13-color labels. Looking to provide its customers greater options for label design, Macaran recently installed a 14-color Gallus Labelmaster 440 from HEIDELBERG.
Delivering Better Brand Messaging
Prior to the June 2022 installation of its Labelmaster 440, the production team at Macaran felt, at times, restricted by the company’s older press technology. “We wanted to do more to help our customers enhance their brand images,” said Tom Sargent, President of Macaran. “As custodians of our customers’ brands, we are now better equipped to produce virtually any label they design.” The Labelmaster, capable of printing up to 14 colors with precise color-to-color registration, is helping the company, who recently merged with Syracuse Label, to deliver high-quality, consistent products. According to Sargent, “The labels we print are a direct reflection of how our customers are perceived in the market. The Labelmaster ensures reliability across every project, every time.”
Replacing two presses of competitive technology, the Labelmaster has a wider print area of 440 mm (17 in.) for inline flexographic and screen printing in addition to cold foil and embossing embellishments. Previously only capable of printing up to 11 in. wide, Macaran believes the Labelmaster will not only help gain additional work with its current customers but also attract some new customers. “We knew we needed to upgrade our press technology,” said Nick Noyes, Chief Operating Officer, Macaran, “but we also needed additional width capabilities in order to grow the business.” With an extremely short web path (only 1.1 m. between printing units), the Labelmaster produces minimal waste thanks to the short set-up times and stable register accuracy. According to Noyes, “Gallus has done a great job efficiency wise on how changeovers happen and how everything runs. It all seems to fit together really well.”
Macaran’s new Labelmaster, which runs over 400 ft/min, is a speed upgrade from its previous presses. Since installation, the Labelmaster has drastically increased the company’s productivity, thus boosting its overall throughput – giving the company additional capacity to take on new work. While the additional capacity is significant to Macaran’s future growth, Sargent said, “We’re really focused on our enhanced capabilities. The Labelmaster allows us to offer extended branding opportunities to our customers to deliver better brand messaging for the consumer.” Further enhancing the quality of its labels, Macaran uses Gallus Screeny products for its rotary screen embellishments. The unique microstructure fabric and photosensitive coating ensure maximum consistency for extremely fine lines, solids and relief printing.
Switching from competitive technology, Macaran made the decision to go with Gallus based on its reputation for efficient flexo-screen combination printing. According to Noyes, “After we ran the ROIs, looked at what machines we could retire, and what efficiencies we could hit, it was a no brainer.”
Macaran is a third-generation, employee-owned supplier of high-quality, label and packaging solutions. Servicing a variety of markets including the food, spirits, craft beer, beverage, household products, health, beauty and medical markets, the company’s solutions-based “cradle to grave” product development system ensures its customers’ brand image is delivered to the market just as they intended. To ensure its customers’ project success, Macaran relies on the latest in label printing and converting technology. Macaran Printed Products is fully committed to helping its customers win the last two feet of the consumer shopping experience.
Director, Marketing & Sales Excellence