• Home
  • Top News
  • Products and Services
    • Computer to Plate
    • Commercial Postpress
    • Digital Printing
    • Inline-Flexo Printing
    • Label Printing
    • Lifecycle Solutions
    • Packaging
    • Prinect
    • Print Media Center Atlanta
    • Sheetfed Offset
    • White Papers
  • Testimonials
  • eShop
    • Heidelberg USA eShop
    • Heidelberg Canada eShop
  • Company
    • Service – (800) 437-7388
    • Publications
      • Heidelberg News Magazine
      • Heidelberg Direct Magazine
    • Careers
    • Apprenticeship Program
    • Contact Us
    • Sitemap Page

Must Read

  • Fort Dearborn Sets World Impression Record on Heidelberg Speedmaster XL 106 in 2020
  • Kumon North America Makes First Heidelberg Investment in Speedmaster XL 106 & Full Suite of Saphira Consumables
  • Changing the Ink Form Rollers
  • U.S. Customers Reaping Benefits of Heidelberg’s Prinect Production Manager with Over 200 North American Installations
  • What’s the Heartbeat of Your Print Shop?
  • New cloud-based service significantly boosts machine availability
  • Home
  • Top News
  • Products and Services
    • Computer to Plate
    • Commercial Postpress
    • Digital Printing
    • Inline-Flexo Printing
    • Label Printing
    • Lifecycle Solutions
    • Packaging
    • Prinect
    • Print Media Center Atlanta
    • Sheetfed Offset
    • White Papers
  • Testimonials
  • eShop
    • Heidelberg USA eShop
    • Heidelberg Canada eShop
  • Company
    • Service – (800) 437-7388
    • Publications
      • Heidelberg News Magazine
      • Heidelberg Direct Magazine
    • Careers
    • Apprenticeship Program
    • Contact Us
    • Sitemap Page

Direct Edge Boosts Bottom Line & Throughput by Making the Switch to Heidelberg Digital

December 8, 2020  By Erin Judge
0


Focused on competitive pricing, superior print quality, and high speeds, Direct Edge is joining the ranks of printers nationwide who are switching from their current digital press providers and selecting Versafire from Heidelberg. Direct Edge started in 2001 and quickly grew from a large-format photo enlargement service to a comprehensive print communications company with four facilities located in California and Colorado. With its eyes set on continued growth throughout the country, Direct Edge required a more robust digital printing solution that would enable it to deliver visually inspired and progressive products for its customers. This included a need to output large volumes with best-in-class uptime, which led Direct Edge to purchase a Versafire EP from Heidelberg for its Anaheim, CA location – replacing a digital press from a competitive manufacturer.

Superior Uptime, A Healthier Bottom Line

Direct Edge aims to be a one-stop shop for its customers – providing everything from mailers and brochures to intricate POP displays, large billboards and stadium wraps for its diverse portfolio of clients in the retail, restaurant, food and beverage, event and large venue markets. To provide such a wide gamut of products, Direct Edges prides itself on staying on the leading-edge of technology – focusing on quality, affordability, and superior service for its customers.

Facing growing demands on the digital print area of its business coupled with increasing downtime with its previous press, Direct Edge needed a more reliable solution that would considerably improve its efficiency. Direct Edge installed the Versafire EP, with speeds up to 135 letter pages per minute and industry-leading uptime, significantly increasing its overall throughput. According to Co-Founder and CEO, Ryan Brueckner, “Outside of the increases in efficiency and speed, the Versafire also offered both a very competitive acquisition cost and click fees. More uptime means more productivity – all of which equates to a healthier bottom line for us.”

Also contributing to Direct Edge’s increased digital revenue and throughput is the Versafire’s larger sheet size of up to 13” x 27.5” and expanded substrate range. “With our previous digital press, we were capable of only printing a very limited number of synthetics and thicknesses, which at times became a challenge. We are now better able to support our clients’ needs with the Versafire,” said Small Format Manager, Chase Elliott. In addition to enhanced substrate offerings for its customers, Direct Edge also cites the Versafire’s superior color consistency for a major competitive advantage it has over other similar machines in the market.

Industry Leaders: Committed to Quality & Reliability

Boasting only one other Heidelberg installation between all of its locations, an older Speedmaster press, Direct Edge is among the many “non-traditional” customers choosing Heidelberg digital. According to Elliott, “As industry leaders who are committed to quality and reliability, Direct Edge was interested in partnering with a company that shares the same values.”

While the machine itself has proven to be a successful decision for Direct Edge, the entire “Heidelberg experience” has exceeded the company’s expectations. From a straight-forward product demonstration to concise training and installation, “Heidelberg made the entire sales process very smooth and easy. They really worked with us to achieve the pricing and click fee we were trying to achieve,” said Elliott. Post installation, Heidelberg’s technical support team has continued to be fast in their responses, which has aided in eliminating any significant downtime at Direct Edge. Now 18 months after its initial installation, Direct Edge is looking to replace another digital press with a new Versafire at its Denver office.

About Direct Edge

Direct Edge was founded in 2001 by Ryan Brueckner and Ryan Clark with the goal to print large format photo enlargements at affordable prices. With their drive to say “yes” and their commitment to building long-lasting customer partnerships, Direct Edge quickly evolved into a print communications company, providing visual solutions beyond the printing floor. Today, Direct Edge continues to expand its offerings by blending the latest technological advances with highly trained and passionate team members, while staying true to quality, affordability and exceptional client care to help clients elevate their brands.

Image includes Chase Elliot, Small Format Manager at Direct Edge, with Versafire EP


Erin Judge
Erin Judge
Marketing Communications Manager
Heidelberg USA

Share this post on:

  • Facebook
  • LinkedIn
  • Twitter
  • Email

Related

DigitalDigital PrintingVersafire
Digital Printing Featured Press Release Top News


Share On


You might also like

CEC Print Solutions Expands into Labels & Packaging with New Versafire EP from Heidelberg

CEC Print Solutions Expands into Labels & Packaging with New Versafire EP from Heidelberg

February 24, 2021  By Erin Judge
0
Williams Printing Builds New Facility Around Full Fleet of Heidelberg Products

Williams Printing Builds New Facility Around Full Fleet of Heidelberg Products

February 9, 2021  By Erin Judge
0



Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *



  • Recent Videos

    Click Here See All Videos
  • Recent News Posts

    • Fort Dearborn Sets World Impression Record on Heidelberg Speedmaster XL 106 in 2020

      Fort Dearborn Sets World Impression Record on Heidelberg Speedmaster XL 106 in 2020

      April 12, 2021
    • Kumon North America Makes First Heidelberg Investment in Speedmaster XL 106 & Full Suite of Saphira Consumables

      Kumon North America Makes First Heidelberg Investment in Speedmaster XL 106 & Full Suite of Saphira Consumables

      April 6, 2021
    • Changing the Ink Form Rollers

      Changing the Ink Form Rollers

      April 1, 2021
    • U.S. Customers Reaping Benefits of Heidelberg’s Prinect Production Manager with Over 200 North American Installations

      U.S. Customers Reaping Benefits of Heidelberg’s Prinect Production Manager with Over 200 North American Installations

      March 24, 2021
    • What’s the Heartbeat of Your Print Shop?

      What’s the Heartbeat of Your Print Shop?

      March 23, 2021
  • Find us on Facebook

  • Follow Us On Twitter

    Tweets by HeidelbergNA

  • Stay Connected with Heidelberg

    Enter your email address to stay connected and receive notifications of new posts by email..

  • News and Blog Archives



Copyright © 2021 • Heidelberg USA • All Rights Reserved
  • Contact Us
  • Privacy Statement
  • Heidelberg eShop
Back to top
  • Order Online - eShop

  • Contact Us

  • Subscribe to Connect

Go Further. Building a Smarter Print Shop.

Oct. 23 & 24: 9:30AM | 1:00PM
Oct. 25: 9:30AM

  • Identify the 6 Key Areas that
    make up a “Smart Print Shop”
  • Demonstrate how Heidelberg’s
    Prinect makes the Smart Print
    Shop possible by integrating
    all print production steps into
    consistent processes
  • Review key analysis tools
    included within Prinect
    Production Manager software
Information Request Sent

Thank you for contacting us. Your request has been sent.

We will be in contact with you soon.

Your email was sent.

Thank you for contacting us. Your message has been sent.

Thank you for your interest. Your information has been recorded.

Check your email inbox in a few minutes for a link to download the PDF(s) you’ve requested.

Thank you for your interest. Your information has been recorded.

Check your email inbox in a few minutes for a link to view the video you’ve requested.