Thousands of attendees of PRINTING United, a brand-new tradeshow displaying the convergence of multiple print technologies, visited Heidelberg North America’s booth to see the new offerings from the company. Focused on scalable solutions, the show resulted in many profitable sales across Heidelberg’s scalable solutions portfolio.
Making its US debut, the Diana Go was a show favorite amongst attendees – leading to its first two North American purchases, while also influencing the purchase of several other folder-gluers in the Diana portfolio. The cost-effective, flexible folder-gluer handles a variety of carton styles such as straight-line and lock-bottom cartons, as well as special styles with attachments.
On the other side of the booth, customers were fascinated with Heidelberg’s digital solution, the Versafire EP, with its short-run capabilities and ability to fulfill variable commercial, packaging or label work – resulting in multiple EP sales across the United States. In the center of the booth, several US and Canadian customers signed for Prinect Production Manager with Business Manager – a unique software subscription, designed to help take printers’ efficiency to the next level.
Heidelberg also premiered the new Digimatrix 60 FC diecutter and hot-foiler at PRINTING United, which is a flexible, small format diecutter and foil stamper. Customers of all sizes were interested in this diecutter/foil stamper that is specifically geared towards short, digital run lengths.
“We were really pleased with the turnout at PRINTING United,” said Felix Mueller, President of Heidelberg Americas. “The customer engagement and reception has exceeded our expectations. In the last couple of days, we were able to meet printers of all sizes and discuss their print shops’ specific printing needs. We look forward to continuing to work with these customers in finding the best solution for their print shops. In addition to the equipment we had at the show, customers have been very excited to speak to us about everything we offer across all product lines and segments.”
To exemplify Heidelberg’s scalable solutions for any size business, an application gallery was included in the booth, which featured products produced from a microbrewery, Reformation Brewery, located in Woodstock, Georgia – a few miles from Heidelberg’s North American headquarters. The products on display were produced using only Heidelberg solutions and showcasing a range of products from commercial marketing materials to beer labels to bottle carriers and other packaging materials. The goal of the application gallery was to highlight Heidelberg solutions across all segments, for any run length, and any size business. To request samples from our Scalable Solutions Application Gallery, please click here.
Heidelberg to Donate $2,000 to Breast Cancer Research Foundation
Thanks to Heidelberg’s many visitors to the booth, Heidelberg will be donating $2,000 to Breast Cancer Research Foundation (BCRF) whose mission is to prevent and cure breast cancer by advancing the world’s most promising research. BCRF has raised more than half a billion dollars for a lifesaving research since it was founded in 1993 by Evelyn H. Lauder.
Heidelberg partnered with Ricoh at PRINTING United – to give back, raise awareness, and show that #PRINTCares. Every badge scanned at Ricoh’s Booth, a charitable donation was made to its long-standing partner, the Wounded Warrior Project (WWP), which supports wounded military veterans and service members.
PR and Marketing Specialist