Today’s print buyers want top-quality printed products as fast as they can send them to market. Customers of Heidelberg increasing the value of what they print with special applications – embellishments added inline on suitably equipped Speedmaster presses. Print enhanced with UV inks and coatings, metallic foil, and opaque white ink commands high prices customers are willing to pay.
Currently, about 80% of the new Speedmaster presses that Heidelberg installs in the U.S. have coaters. About two-thirds of the presses are UV-capable. It’s not going too far to say that being able to coat is a baseline requirement to compete in the sheetfed market today.
UV embellishment with gloss, dull, and drip-off flood coating is in high demand for packaging, direct mail, and other applications where looks and durability count. This explains why an increasingly common configuration for the Speedmaster XL 106 is XL 106-7+LYY-1+L: a double-coating, double-drying arrangement that enables a full range of coating effects in one pass.
About 80% of the new Speedmaster presses in the U.S. have coaters. About two-thirds are UV-capable. Being able to coat is a baseline requirement to compete in the sheetfed market today.
Nothing captures attention more effectively than metallic foil highlights – readily producible on Speedmaster presses with Heidelberg’s FoilStar inline cold foiling module. Operating in the second printing unit after the laydown of adhesive in the first, FoilStar applies metallic materials that can be overprinted with inks and coatings in the remaining units of the press. The results are dazzling: so much so that some customers have equipped their Speedmasters with multiple FoilStars for maximum effect.
Specialty printing often takes place on “long” sheetfed presses for packaging and other high-volume applications. But, the demand for it also exists in the small- to medium-run sheetfed market, and Heidelberg has value-adding solutions for this segment as well. For example, a five-color-plus-coater Speedmaster CX 75 can run with both conventional and UV inks and coatings: great for smaller shops with their sights set on creating new value for their customers.
Adding value with special applications isn’t “boutique” printing: it’s table stakes for print service providers who truly understand how the print market has changed and what buyers now expect of them.