Heidelberg has always been a solution provider to the label market through its core sheetfed business. Thanks to its partnership and full integration with Gallus, one of the world’s leading developers of web label printing and converting systems, Heidelberg is better positioned to help its customers stake their claims to what the label market has to offer them.
As opportunities go, it’s a rich one. The worldwide value of the label market is projected to increase to $45 billion by 2022, with about 30% of it belonging to North America.*
Behind the growth is an ongoing explosion in consumer product variety. More versions and brand extensions mean a corresponding proliferation of pack sizes and types, often in short runs.
Label printing isn’t the niche business it once was. Research by Printing Impressions reveals that many commercial printers see labels as applications they can offer.
Heidelberg believes that the convergence of the commercial and the label printing segments is where some of the most significant growth in the label market will come from. This is what inspired the development of the new Gallus Smartfire, an all-in-one production system designed specifically to lower barriers to label market entry.
In return for a low capital investment, Gallus Smartfire offers a high-quality label printing and finishing solution that will fit comfortably into any small or mid-sized commercial printing environment.
Capable of imaging up to 2,561 square feet of label material per hour at 1,600 x 1,600 dpi on its 9.45″ wide web, the easy-to-operate Gallus Smartfire also features built-in laminating, die cutting, and rewinding. With everything it can do, it’s the ideal plug-and-print starter platform for digital label printing.
Besides Smartfire, Gallus offers a full range of flexographic, offset, digital inkjet, and rotary screen printing solutions for labeling applications Heidelberg brings them all to market with world-class technical support, field service, and parts delivery. It’s a combination that now puts success in labeling within the reach of every printing business that wants to achieve it.