Here at Heidelberg North America, we hire interns every semester to not only teach them about their future careers, but to also teach them about the printing industry. One thing remains pretty consistent— most of our interns are unaware of all of the steps that go into the printing process until they intern with us.
We talked to our interns about how their view of the printing industry has changed since interning with us in the interview below.
What did you think about print before your internship?
Before my internship, I don’t think I ever really thought about printing. When going through the grocery store, I would just walk through the aisles and pick the package that looked most appealing. I never thought about the process it takes to make the package look a certain way. Now, when I see a package, I definitely think about the process that package had to go through to make it attractive to customers.
What is one thing you learned about print during your time at Heidelberg that you didn’t know before?
I grew up with a simple digital home printer, so I had no idea about how massive these presses would be. I never considered there would be one specific, giant machine to fold paper, or die-cut packages, or print on three-dimensional objects. These machines have an endless amount of possibilities to create incredible designs.
You’ve grown up during the digital age. Has that impacted how you view print? Has it changed during this internship?
I think this age believes everything online is more up-to-date and more accurate; however, after working here, I trust the internet less and print more. Print is a thought-out process from start to finish, whereas the internet takes just a few clicks of the keyboard to address information online. I will always prefer to read print over digital because of how reliable it is.
Why do you think it’s important for your generation to get involved with the print industry?
Print is still a growing industry especially with the emergence of digital printing. Plus, there is still a large need for printed materials in people’s everyday life. It also can suit many different types of people from creative to technical people, so there are a lot of opportunities for all kinds of people within my generation to get involved in print.
Why is print important?
Print is still very relevant in today’s world because not everything can be digital and many people also just prefer print. If you go into any grocery or department store, you will see a printed item on every inch of every aisle. It’s a crucial part of our society, and I think people can lose sight of that.
Do you work in the print industry? Tell us in the comments below why you think print is important!