Starting this year, Heidelberg’s management board began sending an important message to customers and stakeholders everywhere: “Heidelberg goes digital!” It means realigning our go-to-market approach in a way that will enable us to become the supplier our customers want to partner with and a “performance seller”: a full-service provider of presses, software, consumables and services throughout the entire life cycle of the solutions we offer to printers throughout the world.
Going digital also means using information technology to combine equipment, software, consumables, and services in end-to-end solutions that can be customized to individual needs. Digitizing and integrating our offerings will include making everything available through a unified e-commerce interface that reduces complexity and costs for customers while also boosting their efficiency.
As we move forward, pursuing this mission will require a new organizational approach that parallels the directions of the digital vision we’ve adopted. This is why we established Heidelberg Digital Technology (HDT) and Heidelberg Digital Business and Services (HDB).
HDT is responsible for developing, producing, and marketing solutions for sheetfed offset, label printing, and postpress. Consumables, remarketed equipment, and digital printing are part of HDB. Together, HDT and HDB will better enable us to achieve our goal of increasing the productivity of your entire printing business.
In the wake of these corporate announcements, we’re not forgetting that we have an exciting technology story to share.
In coming months, look for more news about our “Fire” family of digital production solutions: Versafire for commercial printing, Primefire for packaging, Labelfire for labeling, and Omnifire for dimensional decoration. Don’t be surprised to hear about progress we’re making in specialty areas such as cloud-based software and additive (3D) printing.
Heidelberg sees going digital not as an itinerary with a predetermined end, but as an evolving journey. Join us, and be our companions as well as our guides for this digital transformation.
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