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Welcome to Print Media Center Atlanta (PMC ATL) – the home of an expert, passionate staff and ever-changing cutting edge technology. PMC ATL is the second largest print demonstration center in the world – and the largest in the US – supporting customers primarily in the US, Canada, Mexico, and Brazil.
The primary function of PMC ATL is to show how our equipment works and demonstrate their industry leading productivity. As technology rapidly changes, our machines must evolve as well.
The Director of PMC Atlanta, Errol Moebius, gave some insight on what’s new at PMC ATL.
What new technology do you have at PMC ATL?
We have several new machines and technologies throughout PMC.
We have the latest version of Prinect workflow, which integrates all parts of production (prepress, press and postpress) into a singular, transparent job flow. This integrated workflow, really the command center of the pressroom, can be customized for your business needs to maximize your efficiency and productivity.
We have the new Speedmaster XL 106 (6-color plus coating unit) with “Push-to-Stop” functionality. It has the ability to print in conventional mode and is also equipped with UV and LED curing. It has many features for optimized productivity including the following:
Our second press, the Speedmaster XL 75 Anicolor, is a sheetfed press with anilox rollers that replaces the traditional inking unit. This allows for very fast makeready times, reduced waste, and it quickly changes over from light to heavy coverage jobs. It has the ability to run short or long runs on a wide substrate range.
3. Postpress and Packaging
On the finishing side, we have the Stahlfolder TH 82-P, which is the newest folder added to the equipment lineup at PMC ATL. The addition of “P” technology allows you to increase output while keeping the same mechanical speed. Improvements in feeding and shingling enables more finished sheets per hour onto the floor, increasing customer productivity.
In packaging, the Promatrix 106 CSB has die-cutting and blanking capabilities up to 41 inches. It automates the blanking process, providing one ups for the folding carton process. A great feature of this machine is its ability to remove a sample sheet without interrupting the production, even while blanking.
4. 4D Printing
Our newest technology, the Omnifire 250, allows personalization for customers’ unique products. Combining Heidelberg’s new digital inkjet technologies with high-precision robotics, the Omnifire ensures a high level flexibility for different objects, surfaces, and applications.
Can you tell me about one of your favorite features of the new technologies?
It is difficult to pick one specific feature that is my favorite. If I had to pick, I would say Inpress Control 3, our latest version of color measurement software. It is probably the most important part of keeping the printing process stable and consistent from makeready all the way through to the production run.
If I look through the whole process, there are a number of fantastic new technologies starting with our suite of Prinect software: preflighting, imposition and color management. Moving on to our IntelliStart Control system, this software is able to provide valuable data for quality control and productivity. Moving towards the final part of the production process, Prinect even supports the integration and job preparation of our cutting, folding and die cutting machines. Heidelberg is able to support customers all the way through the process.
Tell me about how PMC has evolved.
We’ve evolved alongside our technology, and we’re always looking for new ways to improve our productivity and performance. We have listened to our customers and found new ways to improve the equipment and add integration into workflows. We also continually work on developing and improving our consumables and parts with the goal of allowing our customers to visit the PMC and see how all of Heidelberg’s offerings are able to increase their productivity.
Describe a day-to-day life at PMC.
Our day-to-day life at PMC is always changing based on the demands that day calls for. Some of the things we do day-to-day consist of preparing for demonstrations, supporting service needs and testing consumables, fine tuning and calibrating the equipment, training internal staff and customers on equipment and software, and of course, carrying out customer demonstrations across the product lines.
How many visitors do you have in a day?
Visitor count is different from day-to-day, and we have many different kinds of visitors. We have frequent visits to the PMC by customers for demonstrations, training or testing. We also will have visits from industry groups, universities, schools and associations for educational tours. Some days we have individual visitors, while other days we have as many as 200+ visitors for an open house or technology event.
Can you describe what the visitors are looking for?
Visitors come to PMC ATL for many reasons, and they all have different needs based on the machine they are looking for. It is crucial to know what the customer needs beforehand to demonstrate to them how our presses will perform for their specific needs. It is important for us to prepare the equipment and our staff. Our goal is to understand, perform, and exceed customers’ expectations.
Can you tell me about your staff?
The staff is a group of well-rounded, supportive team members. They all have extensive knowledge in their specific fields, and they work together well to find the best way to showcase the Heidelberg portfolio to customers. Their knowledge can lead them to challenging the applications and production workflow.
What’s your favorite aspect of PMC?
I love to see smiles on the customer’s faces, and knowing that we were able to exceed their expectations.
Have you visited PMC Atlanta yet? Tell us about your experience here.
Director of PMC Atlanta