Personalization is key! Dan Maurer spoke with Cary Sherburne, Editor of WhatTheyThink, about the benefits of the Omnifire and the importance of personalization. Heidelberg has introduced high quality, high resolution UV ink jets combined with high precision robotics with the Omnifire that can print on a variety of 3-dimensional shapes to personalize your product. Watch this video to learn about where the Omnifire is going and who can benefit the most from this machine.