Meet Pat Petted! He is the Press Demonstrator at Print Media Center Atlanta. He has been in this role for 3 years, and has been with Heidelberg for 18 years!
Describe your role. What is your typical day-to-day?
My main role is to demonstrate our suite of sheetfed press offerings. This has many levels of responsibilities ranging from the most menial task to highly technical problem solving. In any given day, knowing the goal of the demonstration is paramount in order to set priorities and put an action plan together to achieve that goal.
What do you like most about your job?
It would have to be showing customers the peak performance of our Speedmaster presses. The team of people that I get to work alongside to achieve this makes it a great job. We, without a doubt, have the best people in the industry.
What is the most challenging thing about your job?
The most challenging aspect would be collecting all of the details for a successful demonstration to occur. When a customer walks into our demo room, we are given a golden opportunity. If we are not absolutely clear on the needs and strategy, this opportunity is wasted. The stakes are extremely high because we are selling much more than just machines.
What are your customers like? Who do you serve?
My customers are all Heidelberg customers. They look to us as the top resource for technical information. First and foremost, I serve the potential customer of a sheetfed press. As a company, we must always deliver because we have a very unique opportunity to gain the trust and loyalty of our customer during a press demo.
How has offset evolved since your first day on the job?
This year, it will be 31 years for me in the printing industry. I have had an opportunity to see the technology of presses, prepress, postpress and consumables evolve and make incredible gains. Of course, digital has also made substantial strides as well. One thing that I find interesting is the effect of electronic media via the internet. This did not exist when I started out so, to me, this has had one of the biggest impacts on the industry.